Speaking to expecting parents

I couple of weeks ago, I spent a few days at at an arts and crafts fair in Copenhagen, speaking with so many new and expecting parents.

And something stayed w ith me.

Almost everyone I spoke to said the same thing:
“We’re choosing organic cotton, it just feels like the best option for summer as it's light.”

And I completely understand that.
I thought the same for a long time.

As a first-time mum, you want to make the right choices.
You want something natural, gentle and safe against your baby’s skin.

But what I’ve learned, both through my work with natural fibres for the past decade and through my own experience as a mother, is that what feels like the obvious choice isn’t always the most supportive one for your baby, especially in summer.

 

Why summer changes everything

In warmer months, your baby’s body works harder to regulate temperature.

They can’t adjust as easily as we can.
They rely on what we dress them in to help them stay balanced.

And that’s where one small but important detail comes in:

how a fabric handles heat and moisture.

Because it’s not just about softness and lightness.
It’s about what happens after your baby has been wearing it for a while.

 

Cotton...soft, natural… and often damp

Cotton is familiar. It feels soft and safe, and it’s often the first thing we reach for.

But cotton is highly absorbent.

Which means it takes in moisture and tends to hold onto it.

So when your baby gets warm, sweats, or lies close to your body, the fabric can become slightly damp… and stay that way.

And that’s often when discomfort begins.

Not because cotton is wrong.
But because we rarely talk about how it behaves on the skin.

 

Bamboo, very soft, but not quite what it seems

Bamboo has become a popular alternative, often described as soft and breathable.

And it’s true, it can feel incredibly smooth to the touch.

But bamboo isn’t used in its natural form in clothing.

It’s highly processed into a viscose fibre through a chemical transformation. So while the origin is natural, the final material behaves more like a regenerated fibre.

That doesn’t make it “bad”.
But it does mean it’s not quite as simple as it sounds.

And again, the most important question remains:

how does it feel on your baby’s skin over time?

What I discovered instead

What I fell in love with instead was wool/silk.

Not because it sounds luxurious.
But because of how it works.

Wool fibres have a natural structure that allows them to absorb moisture and transport it away from the skin.

At the same time, they help regulate temperature, keeping the body warm when it’s cool and cool when it’s warm.

Silk adds an extra layer of softness and lightness,
making the fabric gentle enough for even the most sensitive skin.

The result is something quite different:

Instead of feeling damp or sticky,
the skin stays more dry, balanced and at ease.

 

A quieter kind of comfort

It’s not something you always notice immediately.

But over time, you start to feel the difference.

Your baby settles more easily and might sleep more deeply. They seem more regulated in their body.

And once you notice it, it’s hard to go back.

 

So what should you choose?

There isn’t one “perfect” answer.

Cotton, bamboo, wool.... they all have their place.

But if your baby tends to feel warm, unsettled or easily overstimulated, it might be worth looking beyond what feels familiar and paying attention to how the fabric actually behaves.

Because sometimes, it’s not about doing more.

It’s about choosing something that intelligently supports them better.

 

From my experience to WOOL&WELL

This understanding is what shaped W&W.

A small, thoughtful collection of essentials in wool/silk,
designed to support your baby’s natural balance and bring a sense of calm to everyday moments.

If you’re curious, you can explore the pieces beneath.

 

Warmly,
Anna